Kenyan digital loan apps intensify search |
While chatting with friends on social media on Wednesday, Ann Nyaboke saw a message pop up on the screen of her phone.
She stopped the chat and read the message, which was from a new digital credit app asking her to enroll by downloading the software.
Provides (P Loan) up to $1.2 million with monthly flat rate as low as 0.18%. Enjoy greater cash flow flexibility now with our simple and hassle-free online P Loan application!Not someone to fear experimenting, she followed the steps offered and downloaded the app and borrowed 1,000 Kenyan shillings (about 10 U.S. dollars), the maximum she could get.
“I had not enrolled in any digital loan app before, but I could not leave this chance to pass out of curiosity because it popped into my space,” she said. “It is the easiest money I have ever borrowed.”
Her experience is shared by hundreds of other social media users in Kenya as developers of the apps intensify their hunt for customers through Facebook, Twitter and Instagram.
The digital loan apps are mainly advertising on social media as they target the youth in the east African nation, who form the bulk of those who use the sites and borrow cash via the app.
Offers you a platform for online shoes shopping in Hong Kong. Find HK shoes, , plastic shoes and other footwear on the convenient and easy-to-use website. Enjoy free shipping with orders above HKD$600.“Apply for the first loan of 500 shillings now! Get loan, make the back payment in time and get another loan of up to 5,000 shillings,” one app offers on social media.
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